Author: Webtimes
Date: August 01, 2022
There is nothing that speaks louder than a testimonial or a review when it comes to building credibility on your website or social media pages. The internet has created a whole new way consumers engage with businesses, consumers want proof and reinsurance in their purchasing decisions! When deciding to buy from a new business, one of the first things you do is check out reviews or testimonials from other customers, what other people say can potentially make or break business credibility!
Our natural tendency is to want the best out of something and sometimes the best reference we can have is those who have experience with the thing we are looking to invest in.
Building your brand and credibility depends on a good website that not only provides visitors with the information they need but also leaves them with a good first impression. There is no better way to make an impression than to have people speak highly of you! Typically, most companies attract potential clients by landing on their website via an online search or content marketing on social media. Now, it's one thing to get relevant visitors to your website, that's great! but it's another thing to make your website influence that visitor to make a purchase. Here is where the power of client testimonials comes into play, one review or positive testimonial could be the major factor that pushes a prospect to move forward with your company, it could influence the prospect to contact you and hear more about your product or service. In today's world where there is immense competition, your website has to do all it can to influence the decision of the visitor, and having a testimonial page is a key factor.
Build trust and increase credibility.
Customers' testimonials are first and foremost proof that you have customers, which confirms that you are a legitimate business and not out to scam people. In addition, testimonials highlight the positive feedback you have received from previous customers in regards to your products or services. As a result, new customers will be able to make a more informed decision, and naturally, with positive reviews, the decision is likely to be in your favor. The more testimonials you have, the higher your credibility scores!
Be a step ahead.
As part of your business strategy, you have to always stay one step ahead of your competition, and that one step ahead is through client testimonials. In your industry, your clients become your strongest brand advocates, allowing you to stand out from the competition through positive feedback. It doesn't matter if they highlight your, excellent service, excellent value, your knowledge, etc., all of these can and must be used to elevate your game against your competitors.
It’s a powerful tool in persuasion!
Generally, consumers visit your website in hopes of finding a solution to their problem. They may browse your information, which might be the same as the four other sites they visited, but one thing they notice is a client testimonial! This sparks interest in the prospect because they now have something to weigh their decision on. By the 5th review, your prospect is more than 50% likely to make a purchase! The most powerful tool of persuasion is your previous clients.
Create an emotional connection.
Connections between customers can be much more powerful than connections between sales staff and customers. The customer automatically knows that the sales personal is after something, they could tell the customer all the things they would want to hear but the customer may still be skeptical. Customer testimonials provide a powerful emotional connection when trying to convince potential customers. An existing customer’s review will instantly resonate with a new consumer! Make it easy for visitors to connect emotionally with the testimonials by including the names or businesses of the customers.
Great marketing tool.
Customer testimonials are an effective way for your company to position itself as a positive and reputable company. They also help to explain the benefits of your product or service. Customers who are satisfied with your product or service will be able to describe what they need and how your product or service was the solution to that need. Marketing for your brand! A few positive words from a previous customer is a great marketing tool that never gets old! You can use the review over and over again, on your website and all you social media platforms. In itself it is probably one of the best forms of advertisements you can have at your disposal and it will cost you nothing, expect for making your customer happy!
In case the points mentioned above are not enough to convince you of the importance of testimonials and reviews, take a look at the statistics
- It is estimated that nearly nine out of ten consumers make a purchase after reading reviews.
- 62 percent of consumers say they won't buy from brands that censor online reviews.
- 79 percent of shoppers say they trust online reviews as much as personal recommendations.
- Google is the most popular online review platform. 59 percent of consumers use it to read reviews.
- 54.7 percent of consumers read at least four reviews before buying a product.
- Almost half of all internet users say they post online reviews at least once a month.
- More than half of customers expect businesses to respond to their negative reviews within a week.
- 97 percent of shoppers who read online reviews from other consumers also read responses from businesses.
- Eight in ten consumers consult online reviews for local businesses.
- Product pages with customer reviews experience 3.5 times more conversions than those without.
Click here to have a look at our client testimonials.
